Hello! I’m Rika Athena Navarro, a seasoned e-commerce marketing professional passionate about driving growth and success in the digital realm. With over a decade of experience in B2C and B2B e-commerce marketing, I’ve mastered the art of omnichannel PPC marketing and am known for my ability to steer impactful marketing campaigns that resonate with audiences and drive demand.
My journey in the world of digital marketing began in high school, where I taught myself web design. This early passion for digital creativity laid the foundation for my career. In 2016, I channeled this passion into building my own subscription box service, growing it to over 100 subscribers a month. This hands-on experience not only honed my skills but also gave me valuable insights into the challenges and opportunities in e-commerce.
As a Growth Marketing Specialist, I’ve spent nine dynamic years specializing in elevating brands through strategic growth marketing initiatives. My approach combines innovation with results-driven strategies, ensuring each campaign not only meets but surpasses its goals. Whether working with small businesses or leading efforts at large corporations like Guitar Center and Shopanova, my focus has always been on crafting captivating, brand-conscious content and implementing effective e-commerce strategies.
I believe in the power of data-driven decision-making and am proficient in a wide array of platforms like Shopify, WordPress, and Salesforce Commerce. My expertise spans across PPC, Google Ads, Facebook Ads, campaign management, and much more. I’m dedicated to sharing my knowledge and experience to help businesses thrive in the ever-evolving digital marketplace.
If you’re looking for a partner to help take your e-commerce business to the next level, let’s connect and explore how we can achieve greatness together!