Email marketing is a powerful marketing tool that is over looked by many people when first starting their online business.
They either don’t know how to make it work for them, or don’t know how to consistently build their audience with engaging email strategies.
Seasoned busineess owners can also leave it on the back burner when in the throws of a growing business.
That is why I am sharing with you some reasons why you should focus on email marketing as a real force to drive your business in the direction you want to go
You own your email list
Unlike social media, the emails you collect are yours, and do not reside on a 3rd party service.
This means, that if Instagram, Facebook and (goodness forbid) Twitter decided to shutdown tomorrow, you would still have access to all the people on your email list.
As you grow your list, you will see it as a real asset and something extremely valuable to you and your business.
Start growing it today and see where you are 6 months from now, you won’t regret it.
Emails are the most common way to communicate
In today’s age, people are more likely to respond to emails then they are to answer a phone call.
The reasoning behind this is simple: many people want the convenience of reading and clicking reply at their convenience.
Meet your audience halfway and begin communicating with them on your terms.
Emails reach millions of people every day
Email marketing is also a one to many platform.
In other words, if you click send on an email campaign, you are reaching hundreds, thousands and even millions of people with just one click.
The same is true with social media posts. However, unlike social media, there isn’t algorithm that works against you to keep your content hidden on their feed.
All emails are treated equally in an inbox
Emails convert more than social media
The conversion rate on emails will never beat social media either.
While most people spend their days on social media, scrolling, liking and commenting, it is only in an email that people are actively looking for something that hits them on a personal level.
An email will always be more personal than any social media interaction and inspires more conversion.
Email is the original professional platform
While LinkedIn is a platform deigned for professional connections, an email is the true professional’s go-to.
Enhancing the pen and paper, email is unfetters communication when composed with sincerity, compassion and deep desire to connect on the human level.
Keeping your emails consistent, professional and engaging is the most important aspect of a successful online business.
In conclusion, if you never master email marketing, you are missing a crucial element of running a successful online business.
The best part is, email marketing is easy. It really only takes the ability to articulate your truest intentions and overcome the fear of rejection.
How can you begin implementing email marketing into your business? In next weeks blog post I will share how you can begin building your email list and some ways to employ high converting email marketing tactics.