As a content creator, you eventually dive deep into the deep nitty-gritty of the human condition. You are both providing the best possible content while making it appealing and attractive to you ideal audience.
If you make your content to technical and fit the social standards, it can come off dry and without feeling. If it doesn’t follow the social norms, your content may be too eclectic and not optimized for the platform that you are working on.
A happy balance is a sweet spot for influential content marketers. If we spend too much time tailoring our content for either side of the spectrum we lose focus of our end goal – which is to reach our audience on a meaningful level.
There is a natural way of communicating that can be learned, harnessed and perfected. The art of providing value in everything you do.
While this skill will help you make thoughtful content without thinking, it is something that you can learn and practice to become a natural reflex in all your writing. Imagine if you could write naturally compelling content with each post. Or if you felt confident that each interaction you had online was reflecting a polished branded identity.
To help you achieve that here are some ways to come up with thoughtful content without thinking (too hard).
Discover what your readers want
The first step is to start writing and discovering out what your readers want and the benefits they are looking for. Is it to get better, faster or more effectively at whatever it is they are doing? Showcase content that targets those direct needs in creative and innovative ways.
If your content is benefit-oriented, it becomes a lot easier to convey thoughtful content. By using the same language that your audience uses, you build a branded vocabulary that can help you fill in the blank when it comes original and tailored content for a targeted audience.
If you offer service or products for health and wellness, your reader may not want to know the Top 10 things that cause constipation, perhaps they don’t even know it’s an issue. On the other hand, they would more likely click on a link for The health secret to waking up with a spring in your step.
To effectively influence your audience you need to first know that you understand their most pressing pain points. From there, you build and employ your personal solutions that creatively show why you are an authority in your field.
Dissect your own learning process
What comes naturally to you doesn’t to other people. If you’ve ever felt like you had to slow down and take your time to explain something, that may be obvious to you, but other people seem to be oblivious to it, you are the perfect content creator type.
When we think about how to achieve success in our life we can easily use our learning lessons as the cornerstone of our content stategy. However, it is important to show that your information is applicable and actually works.
Only by studying, learning and implementing what has worked for others can we discover our unique process. Once we get a feeling for our process, can we then document it and share it to bring value into the lives of our readers. As a content creator, you are a stepping stone for your readers, that can send them down the path of same success you’ve achieved.
Reveal common mistakes
Learning to embrace failure, maintain focus, and cultivate resilience in the face of your end goal is an asset of a successful leader in any field. This also includes sharing ways to recover from pitfalls in your industry or topic market.
Your learning lessons are some of the best content to share with your audience. If it was easy, everyone would be doing it – so why do you and your tribe make the effort to invest in their passions?
Looking out for your readers is a thoughtful way to bring value and maintain a relationship. For
Because you want to make it meaningful, it is important to engage in conversation with your audience and build a dialogue. One of the best ways to do this is to build an email list and actively send out invitations to a one-on-one dialog.
Highlight what makes you unique
Every interaction we have online is a chance to define our brand and make our creative mark in the world. From the immersive
What motivates you and your tribe is unique to your network and topic. That means you are acting as a broadcasting station for what drives you and your customers. A lighthouse for others who believe in the same message as you.
To put this into use for content creation, take the time to explain how and why you do what you do. This sort of philosophizing is not only great marketing but is essential to flesh out your brand identity.
Sharing your weekly/monthly and quarterly business updates, how you’ve changed grown and the lessons you’ve learned brings in the most important element of a successful online presence which is humanizing your brand.
Humanize your brand
Digital marketing is exciting for brands because it offers a platform to build and scale a communication method with its ideal readers. However, “marketing” is not what your audience is looking for, they seek genuine connection and a meaningful contribution to their lives and the lives of others.
From showcasing your philanthropic endeavors to sharing about family, home pets and other humanizing parts of your personality can help open you up to more meaningful communication. Another example is talking about your employees and present testimonials.
My brand specializes in website design and helping online businesses build an audience. Because I am also very passionate about creative entrepreneurs and startups, I spend time blogging and share ways other people can put to use what has worked for me.
You shouldn’t have to try to humanize, you just have to let it flow. Recognize it as a valuable asset that will help you stand out from
As you continue on your journey as a content creator there will be many ways to come up with helpful and thoughtful ways to position your message. Being creative and authentic with your audience are the most important parts of really achieving a meaningful connection with your readers.
How do you come up with thoughtful content for your blog? Make sure to comment below and subscribe to the newsletter for more information on ways to be an influential content marketer.